Search Engine Optimization (SEO)

Do you want more search traffic? If you have a website but you aren't getting leads or even page views, it's because you don't have a SEO strategy. Some key factors of SEO are:

Onpage optimizations

Keyword Research

Link Building

UX optimizations

SEO Case Studies

Here is a SEO case study of one of our clients. These results below are just from a few months of doing SEO work for them.

Ottawa SEO Results

In this chart my client was ranking for 445 keywords when we first started working together. After doing search engine optimizations, they now rank for 935 organic keywords. That is more than double!

Every month your website will rank higher for the keywords that best suits your business. Optimizations can even help you jump 50 position just in one month!

In this next photo, you can see some of the top keywords my client is ranking for. There are 8 keywords in 1st place with the total search volume of 370 searches per month. Not to mention she has other keywords in the top 10 which all together produces over 2,000 organic website visits per month!

 

Search Engine Optimization results. Our client ranks for many keywords in the top position.

Why Does My Website Need SEO?

Search Engine Optimization is the practice of increasing the quantity and quality of organic traffic to your website.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Organic SEO produces the best return on investment, it will boost your website’s online visibility and generate more business.

We will make specific, measurable and data-backed optimizations that will maximize impact on your website's results. You have unique business objectives and We will work with you to create the right campaign.

How Does SEO Work?

Monthly SEO

Perform the 6 key Search Engine Optimization factors which are described in the section below.

Rank Higher On Google

Once your optimizations start to take effect, your website will start to rank higher on Google and other search engines and more people will find your business. 

More Leads and Sales

Your website is constantly being seen and found on Google, every month your rankings will get better and you will notice a lot more quality leads contacting your business.

Why is SEO a Monthly Thing?

Search Engine Optimization

SEO slow process that needs to be done a monthly basis. You can think of SEO like a marathon. The website who does optimizations month in and month out on a constant basis will be the one on top at the end. Here are some reasons why SEO is an ongoing process:

Competition

Websites that rank on the first page of Google are actively doing SEO. If you want to outrank your competition, you will have to do just as much SEO or more.

SEO Ottawa, find out who your competition is and find out what is on their website that ranks them higher.
SEO in Ottawa. Analyzing Google trends can really improve your SEO.

Trends

As trends change your website needs to adapt. Things like keyword research is a big factor when doing SEO, you could be trying to rank for a certain keyword but no one is searching for that anymore. Knowing what trends are hot will help you create new content to focus on those keywords.

Google Algorithm

Google changes its algorithm on a regular basis which means you constantly need to make changes to your website. If you would like to know more about how to track Google algorithm updates you can check out this article here.

SEO Ottawa - Google algorithm major updates

What goes into SEO?

SEO has a lot of moving parts to make everything optimized, below are some the main points that make great SEO and that will get your website found on Google.

Some SEO key factors

On-Page Optimization

Next we make sure that your website on page is fully optimized using the right keywords in titles, descriptions, proper html structure, headings and even page speed.

Link Building

Backlinks are another very important factor for SEO. Not only will we complete a backlink profile and identify link targets, we develop linkable assets and share this content with online authorities in your industry.

Keyword Research

Targeting the right keywords for your business can be a bit tricky. Sometimes people will think they should be targeting a certain keyword when really it should've been other keywords instead. We identify as many search terms as possible and then prioritize them by search volume, competitiveness and relevance to your business.

Citations

Citations such as Google My Business help with your SEO profile as Google sees this as an "up vote" kind of like I mentioned earlier with backlinks. Social media accounts also act as the same as citations.

Content

Having great in depth content is probably the most important factor when it comes to SEO. Each month we will optimize additional landing pages targeting your keywords. Useful, unique, engaging and relevant content help raise your website’s visibility in search engines.

Analyze and Test

Along with keyword research, analyzing and testing is essential when doing SEO. Google analytics and Google search console are great tools for analysis.

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